- Mobile +
- Mobile Marketing
- Responsive Design
- Search +
- Adaptive Search Engine Optimization - ASEO
- Display Advertising
- Paid Search Advertising
- Site +
- Content Marketing
- Landing Page Optimization
- Marketing Analytics
- Marketing Automation
- Social +
- Email Marketing
- Social Community Platform
- Social Media Marketing
- Video Marketing
- WSI Social Selling Mastery Course
Email Services That Deliver
Hate it or love it, email has become part of our daily lives. As hard as it is to imagine a world withoutsocial media, email communication is even more prevalent for the majority of the workforce. What would that morning coffee be without an email or thirty to answer?
Many businesses have a negative perception of email marketing due to a disdain for their own inbox, but when implemented correctly, email services are a great way to capture new leads and increase engagement with an existing customer base.
More Than Just A Blast
Another reason email marketing gets a bad name is that most businesses send an email blast twice a year (to an out-of-date list) and call it a strategy. Email marketing shouldn’t be a random, last-ditch effort thrown at people, it should be a campaign driven drip strategy that constantly touches an interested list of hot leads and current customers.
Email services need to revolve around a strategy and a set of goals. Businesses should think about what their target audience would be interested in hearing about, or what kinds of sales and promotions would move them to engage. Consider your own inbox again; chances are you can find an instance when you took action on a good email marketing campaign, so you know it works.
Although the phrase “You’ve Got Mail” has been around for a number of decades, email marketing is far from dead. In fact, it still remains one of the best ways to market your products and services.
In the last few years, we have experienced an explosion in the use of smartphones, so much so that we now have more people using smartphones than we do desktop or laptop computers.
This plays right into our email marketing strategy; here’s why! Using email marketing is a cost-effective way to reach mobile customers without investing in new expensive technology.
This means that your engaging, high-value content is very likely to be seen or even acted upon. In addition, email marketing is very easy and inexpensive to integrate into a broader marketing strategy and is therefore often referred to as the ‘glue’ of a marketing strategy.
WSI has been perfecting email marketing for over two decades and we believe that email marketing offers more opportunities and value than it did a decade ago. Email marketing is alive and thriving.