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Paid Search Advertising

Bring Quick traffic to your website

PPC or Pay Per Click or Paid Search Advertising is a quick way to bring targeted traffic to your website. Through PPC, you are directly in control of which keywords you want to bring the traffic in for and how much do you want to spend on a monthly or even a daily basis. PPC started initially as a low-cost way for small businesses to get traffic but as the bigger players in the market jumped onboard, the competition made it harder for smaller businesses with tighter budgets to efficiently and effectively make use of this strategy. While investing in PPC has been a winning decision for some companies, it has also proven to be a money pit for the others. That is why it is important to have an expert on your side when you decide to implement this strategy.

Make WSI Your Success Partner

As your business’s success partner, I will help you analyze whether PPC is the right strategy for your business and make sure that all the elements are in place before we embark on this journey in order to guarantee a positive ROI. Our approach to PPC makes sure that not only you are getting the traffic, but you are actually converting that traffic into paying customers. That is the goal anyway, isn’t it?

Using Paid Search, we can identify people who are looking for your products or services and immediately connect them with your business.

When you know the intent of someone searching the Internet, you have an opportunity to provide the exact information they need to influence a decision. For example, if someone types the search phrase “price of an iPhone” into Google, we have a good sense of what their expectations are in terms of content and intent.

Paid Search allows companies to instantly switch lead generation (or sales) on or off while providing granular control over marketing performance. This becomes increasingly important when you provide time-sensitive offers like event promotion or restaurant promotions.

Thanks to advances in marketing technology, we now have the ability to target your customers on multiple dimensions from time, device and location to previous search behavior. Leveraging Paid Search gives you instant access to your ideal customers.

Get in touch and learn how WSI can help your business.