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Multi-Device Web Design Solutions

The design is an extremely important aspect of digital marketing, and web design is no longer a one-size-fits-all proposition. The reason is simple: are consumers going to be viewing your site and its content on desktops, laptops, tablets and smartphones? If the answer is yes – and there’s no good reason it wouldn’t be – then your business needs responsive web design.

The Importance Of Being Responsive

Responsive web design solutions allow businesses to build and manage a consistent presence across all channels that a 21st century consumer uses. This means that your website and its contentwill look proportionate to the screen-size it’s being viewed on. Many businesses don’t realize they are losing conversions (potential sales) by not implementing responsive web design solutions.

Multi-Device Web Design Solutions

Make It Easy To Convert

User experience also plays a large role in the significance of responsive web design solutions. If a potential customer can’t use your site properly on a smartphone or a tablet, there’s a good chance that your unresponsive site will interrupt their buying cycle and send them running in the direction of your competitors.

Responsive web design solutions are a key component of any digital marketing strategy in 2013 and beyond.

Can you remember the last time you visited an ugly website with no ‘relevant’ information? How did it make you feel?

User Experience (UX) Design is an extremely important aspect of digital marketing and therefore web design is no longer a one-size-fits-all proposition. The reason is simple: consumers are viewing your content on desktops, laptops, tablets, smartphones and even TVs? A responsive web design ensures that your potential customers have a memorable experience interacting with your brand while finding the answers to support their next decision.

Make It Easy to Convert Customers Anywhere

Great UX designed for specific devices will increase conversion rates. As businesses and marketers, we need to ensure that our content not only looks good and resonates, but is also appropriate for the device.

When WSI’s founder speaks at Google, he often uses a plumbing example to help illustrate the importance of context, device and time as content delivery cues. If someone is searching for a plumber on their phone at 11:00 pm at night, we can assume that they have an emergency and need to speak with a plumber now! Knowing this information allows us to design a context-aware website to quickly address the emergency situation – addressing the visitor’s intent.

Need help building a Responsive Website?

Get in touch with WSI and learn more about how we can help you.